Quick Response code, commonly known as ââ?¬Å?QR codeââ?¬Â is the latest phenomenon in the mobile marketing\nworld. QR codeââ?¬â?¢s attribution of linking brick and mortar world to digital domain is changing the approach\nof marketing. It gives marketers an opportunity to interact with consumers and engage them with their\nbrand. Previous research and survey statistics demand the proper implementation of marketing campaign\nto create awareness among consumers for this new technology. Two cases of QR code implementations are\nused to illustrate two different frameworks which classify the marketing strategies based on the level of\nproduct/services involvement, and the marketing communication system used. Based on the product\ncharacteristics, high involvement versus low involvement and intensity of interaction in a hybrid network\nmay result in different QR code implementations taking place.
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